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Grande Punto bounces onto UK TV screens

Fiat’s new television advertising campaign for its revised Grande Punto features the car bouncing on a trampoline.

Shot at London’s Alexandra Palace, the £500,000 advert shows a team of trampolinists, including former Great Britain team Olympian Kirsten Lawton, springing up towards the camera carrying message boards describing the Grande Punto.

The director confirmed that a real Grande Punto was dropped 20 feet onto the trampoline, together with a mix of computer generated effects to create the advert.

The new Grande Punto goes on sale in the UK tomorrow, with prices starting at £9,200 for the Active 1.4 8v, rising to £14,325 for the five-door Sport 1.9 MultiJet 130.

Fiat Grande Punto advert



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