It sees the segment as a growth opportunity now that brands such as Chrysler, Jeep and Dodge have been on the UK’s roads for several years.
It will also supply parts for American vehicles unofficially imported into the UK until recently, such as Hummer, Chevrolet Escalade and the Ford Mustang.
Brian Spratt, chief executive of the Automotive Distribution Federation, said ADL’s venture is an important step forward for the independent aftermarket, as no major supplier has gone into this segment before.
“ADL has always been good at getting ahead of the game, and the fact that it is doing this is an indication it is worth independents looking at,” said Spratt.
ADL’s research has shown that there are 200,000 officially imported American vehicles in the UK car parc.
The Kent-based company wants to help independent repairers compete with franchised dealers.
ADL managing director Daren Ambrose said: “Often, even for routine service items, the choice has been main dealer or nothing. We’re looking to change that with a full range, with more than 95% parc coverage on filters and braking alone.”
Orders will be fulfilled on a same-day basis through ADL’s network of distributors, which already supply ADL’s Blue Print aftermarket parts range for Japanese and Korean cars.
ADL said parts supplied are to OE matching quality and are backed by a two-year warranty.
Ambrose added: “The American content of the UK vehicle parc grew by nearly 15% between 2006 and 2007 and if that continues it is going to quickly become a significant sector for aftermarket businesses.”
The company was born when the Japanese parts market was a niche.
It has since established itself as a major independent supplier for marques such as Mazda, Nissan, Honda and Toyota.