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Healthy pre-launch interest in MG TF

NAG MG UK claims to be receiving healthy interest from dealers and customers ahead of the TF roadster’s relaunch in September.

According to a spokesperson, the manufacturer is “actively recruiting” dealers to join its network, which now totals 57 franchisees and two authorised repairers. Less than five are solus MG dealers.

Contracts were issued in mid June. So far 15 have been returned. NAC NG UK is anticipating receiving the rest before the end of July. It plans to build a network of 100 through a gradual expansion process.

To encourage dealers, corporate identity costs are low. Up to 50% of the investment is taken on by NAG.

Prices for the limited edition TF LE500, the only TF model available from launch, were announced at the beginning of the month.

At £16,399, it is cheaper than the equivalent model sold until 2005, but has received criticism from some dealers for having a higher entry price than its closest competitor, the Mazda MX-5.

This doesn’t appear to have affected sales; 300 customers have already placed orders and some colours have already sold out.

When all of the 500 limited edition vehicles are sold, MG will introduce a wider TF range to showrooms.

Other models will be announced in August.

Dealers are confident about the relaunch.

Since taking on the franchise, Drivestyle Horseless Carriages in Harrogate has received deposits from six customers, none of whom have been put off since prices were released.

Managing director Steve Williams told AM the dealership began receiving new enquiries as soon as pricing was announced.

Drivestyle had taken deposits based on a price indicator that was higher than the actual price.

Signage will be issued within weeks and stock is expected to reach dealers at the end of August.

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