The sports-styled Zetec is expected to be the best-selling variant, accounting for 35% of sales and priced from £10,995 or £12,595 for the range-topping Zetec S.
Ford is also introducing an Econetic variant, with claimed class-leading emissions of £98g/km and combined fuel consumption of 76.3mpg.
The Econetic is powered by a 1.6 litre diesel engine and costs £11,845, £300 less than the Volkswagen Polo Bluemotion 1, which is also road tax exempt.
Entry level Studio models are priced from £8,695, £155 cheaper than the previous model and but £900 more than the Vauxhall Corsa and £600 more than the mechanically similar Mazda2.
Mid range Style and Style+ trims add extra equipment and cost from £9,295 and £10,395 respectively, while the ‘luxury’ Titanium model starts at £12,095.