On sale in September, Nice Car Company’s new mini-MPV offering, Ze-O, costs from £13,995.

Typical-looking for the segment – square upright backside and high rise compared to its low-radius wheels – it’s not going to win the hearts of aesthetically-minded buyers.

But the car is electric.

A small city car, but big enough for five occupants and running on electricity, adds up to road tax exemption, low insurance grouping and minimal running costs – only a few pence per mile, according to Nice.

Ze-O has a 65-mile driving range and a top speed of 55mph.

Nice Car Company co-founder Julian Wilford has not set sales targets.

Its Mega City vehicle is selling about one a day.