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Daihatsu launches campaign to push sales

Daihatsu is launching a ‘national cheaper motoring campaign’ to highlight the low running costs of its cars.

One Daihatsu will also have the cost of their car reimbursed as part of the national sales push. The free prize draw is open to anyone buying a new car during August and September.

Daihatsu’s 120-strong dealer network will be running the campaign supported by regional advertising and point-of-sale material.

The campaign will focus on four key areas, fuel economy, low road fund licences, five-year warranty and reliability.

Daihatsu’s five-year unlimited mileage warranty includes five years’ UK roadside recovery. The offer is not transferable and applies to all retail sales. It runs until the end of the year when it will be reviewed.

Paul Tunnicliffe, managing director of Daihatsu Vehicle Distributors, said: “Our cars are perfectly tuned for these challenging times. Thanks to competitive pricing such as £7,995 on-the-road for our Sirion 1.0S, low running costs and proven reliability, Daihatsu is enjoying a great 2008.

“This latest campaign should help continue our growth where we expect to enjoy both repeat business from satisfied customers and new sales to those seeking excellent value for money.”

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