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Nissan targets ambitious LCV growth

Nissan is planning to double its LCV business revenues by 2012.

The Japanese manufacturer will be introducing 13 new LCV products by 2012 with the first a new NV200 small van, which will hit UK roads in the second half of 2009.

Nissan has also refreshed its Cabstar with a new automatic transmission for spring 2009 and is planning on a launching a Hybrid Cabstar before 2012.

Andy Palmer, corporate vice president, Nissan Motor Company, LCV business unit, said: “We have not yet reached our full potential. We aim to expand our business much further with smart new products and services that meet the needs of our customers, both in Europe and around the world.”

As well as 13 all-new models, the increase in revenue is expected to come from geographic expansion of the LCV business. In September, Nissan starts selling its commercial vehicle range in Russia.

Sales start with two vehicles, Cabstar and the NP300 pick up, with a view to offer a range of six products in 2012. Nissan has already established a network of eight dealers, and plans to expand it further.

Outside of Europe, the geographical expansion will be implemented with the introduction of commercial vehicles in North America (in 2010) and India (in 2010-2011).

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