Phil Robson has been appointed director of fleet and used vehicle operations at Peugeot UK.
Robson makes the move from Peugeot's own dealer group, Robins & Day, where he managed its Bristol, Newcastle and Gateshead sites.
Previously, he ran the used vehicle operations at Peugeot UK's headquarters.
Peugeot's previous fleet director, David Peel, is now managing director of Robins & Day.
Managing director Pierre Louis Colin said: "We’re looking for sales growth of our market share within all fleet sectors and understand how important it is to have products that appeal to business customers, especially with its strong green credentials.
"Phil’s appointment in this area will ensure we have strong leadership for our fleet team to achieve these objectives."