Ford Retail has teamed up with the Energy Savings Trust to hold economic driver training sessions for its customers at selected dealerships.
Ford piloted its ECO Drive idea last year but the scheme will now roll out across 38 of Ford Retail’s dealerships from now until March.
Customers will have to pay £10 to cover the cost of the 50 minute lesson which is conducted with professionally trained drivers.
The idea is that customers will gain practical advice on how to cut fuel costs by up to 15%, which Ford believes will create individual savings of up to £250 a year on fuel.
Chris Hayden, Ford Retail chief executive, is expecting the events to be popular and is aiming for 1,000 lessons to be taken by March.