AM Online

Experian sells off Autolocate

Experian has sold off its website design, stock distribution and online advertising business Autolocate to online marketing company digitalLANE for an undisclosed sum.

The move takes digitalLane’s client portfolio to over 120 dealership groups- 49 of which are in the AM100.

Kirk Fletcher, Experian Automotive managing director, said: “We have been working closely with digitalLANE for the last 12 months and in this time their team has proven their expertise in automotive online marketing and their ability to support our customers in all areas of this ever changing marketplace.

“We are confident that digitalLANE Ltd will continue to provide a high level of service to our Autolocate customers going forward.”

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