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Pentagon is now UK’s largest Chevrolet dealer

Pentagon is now the largest retailer of Chevrolet in the UK with the addition of two new dealerships taking its representation to six.

The franchise has been added to Pentagon’s existing Vauxhall sites in Mansfield and Nottingham since December 1.

The showrooms are shared with the existing Vauxhall showrooms. Adding the franchise has cost Pentagon £150,000.

Pentagon plans to expand the Mansfield showroom in the second quarter of 2009.

Each showroom will be able to fit five new Chevrolet models and each site will have space for 70 used cars.

A spokeswoman said: “The new Chevrolet should add about £1.1 million to group turnover, which is budgeted to reach £388 million in 2009. We’re expecting to do 200 new and Motability sales between the two sites.”

Vauxhall is supporting Pentagon by paying 75% for costs on new car press advertising and is covering direct mail marketing costs. 

The group’s other Chevrolet dealerships are in Barnsley, Derby, Rochdale and Sheffield.

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