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Independent dealer rapped for mis-use of Volvo logo

The Advertising Standards Authority has ruled against an independent garage which used Volvo's logo on its advertising.

Mount Automotive Solutions was banned from repeating the advert, which the ASA ruled could mislead customers into thinking the business was an official Volvo dealer.

Alongside the Volvo logo, the advert had stated "Volvo Value, any model of new/used Volvo supplied...Mount Automotive Solutions, The Volvo Centre."

A Volvo franchised dealer complained to the ASA that the ad implied MAS was an official Volvo franchisee.

MAS told the ASA that the use of the Volvo logo was a mistake on the part of their advertising agent and admitted it should not have been used.
 

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