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McLaren launches consumer website

McLaren Automotive has launched a website to showcase its future car MP4-12C ahead of dealerships opening in early 2011.

The sports car company said the website, www.mclarenautomotive.com, “presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver”.

McLaren Automotive head of marketing, Lianne Daly, said: “It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market.”

Daly added: “Until the car is physically presented in showrooms in early 2011, this website will be the only publicly-available source of official information relating to our range of high performance sports cars.”


 

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