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Dealers invited to roundtable meeting

AM is inviting dealers to attend a free roundtable meeting to discuss some of the key opportunities in tyre sales and service.

This essential round table debate explores the profit opportunity in tyres; the processes and the skills required to both develop profit and become an effective retailer of tyres.

Franchised dealers retain a very low market share in tyre sales whilst the share for the independent garage sector has been steadily increasing. Research shows that customers are literally walking out of the service area and driving to another business to get their tyres fitted. The conversion rates are less than a third and the awareness that tyres present a good margin opportunity is still very low within the franchised dealer sector.

How can you stop the margin and profit opportunity in tyres walking out of your service centre? With margins on 30%-35% isn't it time you embraced your tyre business? Discuss this and the other benefits from tyre sales such as the additional sales of services and improvement in customer retention that could make tyres a profitable opportunity for your business. 

The AM Roundtable, sponsored by Continental Tyres takes place on Thursday 12 November at the Wroxall Abbey Estate, near Coventry. For more information contact Luke Clements on 01733 468325 or email luke.clements@bauermedia.co.uk

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