Dealers could be losing out on up to £70,000 a year due to poor aftersales service.
According to a poll of 180,000 consumers by Shell Lubricants and Peak Software a failure to monitor and address customers concerns retulsts in dealerships losing up to £5,760 a month.
The top four customers gripes were:
- Efficiency of service (47%)
- Condition of the car (24.6%)
- Value for money (17%)
- Helpfulness of staff (11.4%)