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Virtual BMW sale a 'sell-out'

A virtual sale conducted by BCA on behalf of the BMW Group recorded a 100% conversion and generated a turnover of nearly £8.5 million in December, said the auction company.

The Special BMW Virtual Sale took place in London on December 10 with around 125 dealers present and a total of 325 cars offered from BMW.

Highest price of the day went to a 0909 BMW750i.L Saloon, in Space Grey that sold for £57,200, equivalent to 118% of CAP Clean. The BMW Z4 3.0 35iSDRIVE Roadster models sold strongly, averaging £35,250 or 119% of CAP at 5,000 miles.

BMW group remarketing manager Tony Dean said: “This exceptional event was our biggest single sale turnover this year and achieved the highest values versus CAP and Glass’s Guide that we have seen in 2009.

"The outstanding success of this sale underlines the desirability of the BMW range and demonstrates the commitment of our dealer network towards used cars.”

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