Overfinch has created a new sales facility at its factory to help customers choose from its range of Range Rover enhancements.
The move follows changes to its distribution network, appointing Park's Motor Group in Hamilton, Scotland and terminating its distribution agreement with Autobrokers in Leeds.
The company said: “Discussions are at an advanced stage to back this up with regional representation by some of the UK's most prestigious dealer groups and an announcement will be made imminently.”
Overfinch has recently launched its most luxurious Range Rover, the £138,000 Holland & Holland Range Rover.
Chief operating officer Neil Underwood said: "2010 is set to be Overfinch's best year yet, with new models based on Land Rover's stunningly good new cars being distributed through sales facilities that reflect Overfinch's status as being to Range Rover what AMG is to Mercedes-Benz and Alpina is to BMW."