The North American Dealer Association's Annette Sykora gave a rousing - and inspirational - speech as she bade farewell to her chairmanship in New Orleans recently.
The speech and accompanying video demonstrated NADA's achievements in 2008, most strikingly in the impact they had on winning government support - through their congressmen - for efforts to ensure dealers' futures in an economy reeling from the global economic downturn.
Please watch the video - and be inspired.
NADA's experience shows that individual dealers' efforts to enlist the support of local media and MPs can make a difference to your business.
US dealers were emphatic about the role their businesses play in their communities - and in generating tax revenue.
Their efforts are working: a loan guarantee programme has been launched for dealers, while mechanisms are now in place to increase liquidity in the credit markets.
NADA has been successful because it has the support of dealers who have strength in their local community; who will act when called upon; and who know which levers to pull with their local Congressmen.
There’s no reason why the UK can’t copy its example. And our Buy A Car campaign is there to help you achieve our goals as quickly and as impactful as possible.
- Click here to download a letter you can use to send to your MP.
Buy a car campaign supporters
Leading motor finance providers Black Horse fully support AM’s Buy A Car Campaign. Black Horse Managing Director Chris Sutton said:
“This campaign is a step in the right direction in helping to restore customers’ buying confidence. Black Horse dealers can further help to stimulate sales by giving their customers access to credit at the point of sale.”
Leading Dealer Systems provider DMS fully support AM’s Buy a Car Campaign. Simon Verona of DMS said :
“This campaign demonstrates to the consumer that now is the best time ever to make a car purchase. Users of DMS’s system – Navigator - can use the system to assist in targeting this message to existing and new dealer prospects”
BCA is delighted to support the 'Buy a Car campaign'. As the UK's largest vehicle remarketing company, healthy new and used car markets are critical to our business and the myriad others that service and support the car retail and wholesale sectors.
But more than that, new and used car sales combine to make a sizeable contribution to the UK's economic well-being. Thanks to this and similar campaigns, motorists are becoming increasingly aware just what good value deals are out there for them to enjoy.