Hyundai is launching a pilot fleet scheme which will focus on targeting local businesses.
Milton Keynes Hyundai is one of five sites undertaking the pilot which sees newsletters sent to local businesses to offer company car information, industry news and best practices.
It is targeted at staff that may not be fleet managers but make car buying and management decisions.
Interested businesses will click through the email and, as a result, then contacted by a specialist fleet salesperson from the dealership.
Steve Turney, Milton Keynes Hyundai dealer principal said: “With the introduction of three significant models – the i10, i20 and i30 – in the last 18 months we are now an attractive proposition for many more businesses.”
For full coverage of this story, see March 6 issue.