Norwich dealer Duff Morgan is fighting the downturn with a big success in used car sales.
The Citroen dealership sold 71 used cars in January, compared to its average of 50 sales per month.
Jeremy Trett, dealer principal, told the Norwich Evening News: "All we hear about in the motor industry is how everybody is going to go bust, but we've had a storming month."
It's not known how well the dealership's new car sales went in the same month.
Trett said there is "pent-up demand" because consumers had been putting off changing their car during the "doom-mongering about the recession".
"It's not all doom and gloom in the motor industry."