Kia Motors has become a supporting partner of this year's Red Nose Day event.
To help raise money for good causes the company has introduced a limited edition Picanto "red" to mark the occasion.
For every model sold between now and Red Nose Day on Friday March 13, Kia will donate £100 to Comic Relief - enough to send two Zambian children to school for a whole year.
Kia is also encouraging customers to 'show us their nose' by asking them to buy a Car Nose from their local Sainsbury's or at www.rednoseday.com.
They are then encouraged to take a picture of their Kia wearing its red nose and upload the image to the company's website dedicated to the day - www.kia.co.uk/rednoseday.
If they also register their details on the site they can enter a prize draw to win a limited edition Picanto Red made especially to celebrate Red Nose Day.
In addition, Kia dealerships across the country will be organising various activities to raise funds for the event.