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New tricks for used car campaign

West Riding Toyota is continuing its innovative publicity drive with its first dealership 'gorilla' marketing campaign.

Marketing manager Danny Holden plans to walk the streets near the Bradford showroom in a gorilla suit wearing a sandwich board proclaiming "The event is near."

It comes a few months after the business ran a 'hug a technician' charity fundraising campaign which gained it valuable local publicity. More than 100 customers took part.

The gorilla idea is being backed up by advertising to promote a three-day event, starting today, which will see used car prices reduced and two years' free servicing offered.

Holden said: "We're proud of our innovative approach to marketing."

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