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100-year-old dealership has eyes on expansion

Astute financial management and a good reputation have helped a Norwich Citroën dealer stay in business for 100 years.

Duff Morgan, based in Whiffler Road, reached the landmark on March 13. The company celebrated by producing a booklet about the company’s history, written by the managing director David Barratt.

Barratt’s grandfather and father both played key roles in the business which he joined in 1964. He became managing director on his 21st birthday in 1968.

After more than 40 years in the business Barratt said: “We have had our fair share of ups and downs but we have always been financially stable because of the financial management and good reputation we have throughout Norfolk.”

He is not fazed by the current economic climate and sees “enormous opportunities” to expand.

Behind this expansion, he says, is a cash mountain, a company with no borrowings and a dynamic team.

He said: “I think we will get through by running a very slick company and ensuring that we maximise every opportunity at our disposal such as sales, servicing and parts.”

The firm, which employs 70 people, made seven staff redundant in October. It does not plan to shed any more jobs.

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