Insurance and warranty company MB&G has launched a new service plan which it says will help dealers maintain long-term customer relationships and generate additional revenue and profit.
Service Plan+ enables dealers to utilise a customer loyalty facility using contactless chip technology, via a key fob given to the customer by the dealer.
This builds up a profile of the customer’s transactions with the dealer and allows the dealer to reward the customer’s loyalty with a range of incentives that can be built into the system at the dealer’s discretion.
Kevin Pearce, operations director of MB&G, said: “With lower vehicle sales and margins, dealers are having to fight for every bit of business they can get, which means it’s more important than ever to improve relationships with customers over the longer term.
“Our new service plan actively promotes customer loyalty by bringing them back to the dealership beyond the initial vehicle purchase for routine service and maintenance. This way, the dealer can build a customer relationship and benefit from regular income over a set period.”