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Two-wheel initiative from Volvo dealer

A Bradford dealer has begun offering aftersales customers courtesy cycles as well as cars.

Clive Brook Volvo gives customers the option to borrow a cycle instead of a courtesy car when their own vehicle is undergoing service or repair.

The idea came about when staff noticed some customers were bringing bikes in with cars so they could cycle away rather than waiting while the work was completed.

Managing director Clive Brook said the plan had benefits for the dealership. He said: “It’s cheaper from a supply and insurance point of view but its also cheaper for customers as there is no need to fill a bicycle up with petrol and there is also the convenience factor.

“Furthermore, there are significant environmental and health benefits so all in all we think it’s a great idea. At this stage we are probably preaching to the converted but I would hope the idea catches on and more people opt to use the cycles.

“Sometimes all our courtesy cars are in use but we should always have a bike available. Borrowing ours means customers do not have to think about packing their own bike.”

Customers who have borrowed the cycles include a local architect, who previously brought his own bike along.

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