Renault will launch an e-commerce website called Renaultshop in the second half of this year in association with its dealers in order to reduce stocks and boost sales.
The new website will allow customers to search for a vehicle by dealership, geographical area, model or budget.
Renault said: “Renaultshop improves the visibility of available inventory for customers and guarantees the availability of the vehicle sought.”
Renault has also launched a web-based TV channel, www.renault.tv, to supply information about the brand to customers.
The French manufacturer believes it works as an alternative to advertising in terms of communication – “with more comprehensive and varied messages, creating deeper audience engagement”.
Renault TV will focus strongly on people, through features on Renault enthusiasts and celebrity drivers.
Launch programmes include BBC1's ‘The Apprentice' star, Nick Hewer, driving his Renault 4 from London to Mongolia, the Duke of Rutland and his passion for his 1908 Renault A1 heirloom, behind the scenes of the London Fashion Week with the Renault VIP Fleet and a look at the Formula One season with Fernando Alonso.