Marshall has appointed Neil Crossley as market area manager for its three recently-acquired businesses in York, Hull and Scarborough.
Crossley has joined from Vertu where he was market area manager for its Bristol Street Birmingham Ford sites.
Mark Furniss, Marshall franchise director for its Honda businesses, said: “Neil is a welcome addition to Marshall and our teams in Yorkshire.
"His multi-site management experience and his proven capabilities in the important areas of operational excellence and customer satisfaction
mean that he will hit the ground running.”