BEN, the charity for motor industry workers, wants dealers and manufacturers to adopt a beach theme for National BEN Week, starting July 13.
Last year National BEN Week was a huge success, with hundreds taking part to raise £15,243.13 for the cause.
It wants to beat that amount this year and is targeting participants to raise £104 each - a pound for every year that BEN has been there to support those in need in the automotive sector.
Suggestions in keeping with its beach theme include organising an office beach ball tournament to having a fish and chips lunch with workmates.
Events will be included on the BEN Week Blog!