AM Online

Ringways' speedy solution

De Boer took just seven days to create a car showroom for Ringways Motor Group to house its new Kia dealership after it was unable to find a permanent location to operate from.

Ringways Motor Group experienced difficulty in finding a suitable permanent building in Doncaster to extend its business after the company was awarded a new franchise by Kia Motors UK. 

However, after Ringways secured a four-acre site in the town, De Boer developed a semi-permanent 380 square metre showroom for the company to use for up to two years while the main site was established.

De Boer’s design team created the showroom with a reinforced floor to allow cars to be driven in and out. It also features glazed frontage, roller doors, hard-wall interiors, insulated walls and roof, as well as carpeted areas for customers and sales executives to work from.

Once the structure isn’t needed, De Boer will arrange to deconstruct and pack away the building.

Robert Alvarez, De Boer UK commercial sales director, told AM: “We’ve found that dealers often want to start trading as soon as possible and using a semi-permanent structure is an option for businesses that want to move fast and keep trading. 

“From the discussions we have about what the dealer wants, to us getting on site and building can take just a matter of days.”

Alvarez would not comment on the price of the structure, but said it was marginal in comparison to a main build. He said matching manufacturer corporate identity standards was not a problem as De Boer has 80 different styles it can use to try to match different CSI standards.

De Boer has previously completed a project for Mercedes-Benz of Chelmsford and has also worked directly on projects for Mini, Audi and Lexus.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.