Allen Ford, which has 13 Ford dealerships, is launching a programme to capitalise on the scrappage scheme.
The dealer, part of Camden Motor Group, is working with contact centre company All Fleet Services to target the owners of vehicles of nine years and more included in its customer database.
The motorists will be offered an opportunity to book their vehicles in for a free healthcheck with Allen Ford.
A spokesman for All Fleet Services said: “If the vehicle is eligible for scrappage the dealer has the opportunity to up-sell consumers to alternative vehicles, or if the car requires servicing, it will enable work required to be identified and booked in.
“Also through the programme, dealers have the opportunity to sell maintenance plans, extended warranty plans, winter checks and MoT and air conditioning services to enable the dealership to retain all service, maintenance and repair work.”
All Fleet Services hopes to offer a similar customer contact service to other dealer groups following the pilot.