Dealers are being offered a free carbon audit to calculate their total carbon footprint before being given the opportunity to buy into a variety of carbon offset options.
Consultancy Network Automotive and carbon offset company Carbon Creditz are offering the initiative ahead of Network Automotive’s Ecodealer product launching later this year.
Ecodealer intends to help dealers market the new generation of environmentally lead cars now becoming available - and make their dealership more attractive to green consumers.
Network Automotive managing director Colin Bruder said: "We are seeing a major shift in new cars and aftersales with research showing that large numbers of consumers are attracted to models and dealers with the right environmental credentials.
"Becoming carbon neutral in a credible manner is a key part of the process of dealers adapting to the demands of green consumers, and we are very pleased to be able to offer this new product in conjunction with Carbon Creditz."