Aston Martin is launching a seal of approval called Assured to endorse official products and services for its customers.
The first products to receive this endorsement will be Aston Martin’s pre-owned and extended warranty programmes.
The seal of approval, which is applied to underwrite factory-backed services and products, intends to offer reassurance and peace of mind to customers visiting an Aston Martin dealership, said the carmaker.
Business development director Philipp Grosse Kleimann said; “Assured is the official seal of the factory providing complete and unrivalled peace of mind and security for our customers.
”Beyond new car sales it is essential that we develop initiatives to support both existing and future Aston Martin owners while supporting our expanding dealership network with competitive products such as Pre-Owned and Extended Warranty, completing the customer brand experience.”