A new nationwide advertisement for ChipsAway is due to be screened next month.
It will be shown across 20 Sky and Cable channels including, Bravo, Gold, UK Style, Hallmark and VH1 reports The Franchise Magazine.
The initiative represents the major investment the company is putting in to support its 350 franchise owners across the UK and a number of franchisees overseas.
Franchise owners use professionally liveried vehicles kitted out as mobile workshops.
They can repair minor dents, paintwork scratches and bumper scuffs on a same day basis at a location convenient to the customer and at a fraction of the cost of a traditional bodyshop.