General Motors famous blue logo could be changed for green according to sources within the industry.
Ed Welburn, GM's vice president of design, is apparently leading a group which is studying name and logo changes, although no recommendation has been made, reports Associated Press.
It is understood people briefed on the plans say the company is looking into changing the background colour of its logo in an an effort to show people it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.
However AP claims management and cultural changes will take place.
New CEO Fritz Henderson is preparing to cut another 4,000 white-collar jobs, including 450 executive-level employees such as plant managers or engineering group heads.