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Fiat embarks on 500C promotional tour

Fiat has built a 500C five times bigger than the standard size at a venue called Parklife on Oxford Street as part of a Europe-wide tour to promote the new car.

It’s part of The Big Smile which runs from August 28 until September 2.

Fiat is hoping the model will generate awareness for the 500C and will be offering free competitions for a chance to win a loan of a 500.

Examples of the 500, 500C and 500byDiesel will be on display for enthusiasts and potential customers to view.

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