The Good Garage Scheme is launching a national TV advertising campaign to raise its profile to motorists.
With the catchphrase ‘It’s like having a friend in the know’, the scheme’s two-week campaign on ITV1 and ITV2 starts on September 28.
The Good Garage Scheme said the advert aims to promote its “membership of high-quality and trustworthy garages and workshops, giving customer assurance and peace of mind that their vehicles are in safe hands”.
Anndi Sheppard, campaign manager of the Good Garage Scheme, said: “We’ve done trial regional advertising campaigns before, but this is the first time we’ve run one nationally. It’s aimed at raising the awareness of the Good Garage Scheme to motorists nationwide.”
Launched nearly three years ago, the scheme now has 2,756 members.