The first completely online learning programme for the retail motor sector has been launched by Autavis.
The training company believes the Brilliant Results in Sales programme can deliver improvements in performance by as much as 75%, especially in value-added products and margin retention.
Maximising benefit to both the individual and business while minimising staff down-time is one of the primary objectives of the course, which enables sales people to learn while they earn through a series of interactive on-line tutorials and self assessments.
As well as providing a step-by-step guide to perfecting the right meet and greet technique, it coaches sales staff on areas such as qualifying and building a rapport with customers, asking and responding to questions, outstanding sales techniques, negotiating and closing the sale.
Learners are able to work at their own pace and their progress through the series of modules is monitored by a learning management system which allows training to continue from the point at which they left off.
Autavis managing director Nick Wright said: “It’s very clear to dealers that the skills of their teams has a major impact on bottom line results so we’ve taken a wide cross-section of feedback and experience in building this new programme, which represents a quantum leap in sales training.
“Use of technology to deliver learning was highlighted by the vast majority of businesses and individuals we spoke to as the favoured and most cost-effective approach.”
He added: “With all costs under the microscope, dealers want to see a return from any investment and e-learning provides a means of measuring training effectively as well as delivering it in an engaging format.”