AM Online

Online customers happier to buy vehicles unseen

Customers buying used cars online are becoming more trusting about purchasing vehicles without seeing them.

Nearly a third of customers at Autoquake.com have bought cars unseen and had them delivered to their door.

This figure varied regionally with 45% of car buyers in East Anglia buying unseen, closely followed by the south east at 43%, the south west at 41%, and the Midlands at 19%.

The proportion of buyers choosing delivery rather than collection from Autoquake.com’s handover centres in Leeds and Birmingham has steadily increased, suggesting buyers are becoming happier to spend thousands of pounds over the internet.

In March just over a quarter of the website’s customers opted for delivery. In August that had risen to over 35%.

“Used car buyers are becoming more comfortable shopping online,” said Autoquake.com chief executive Garry Hobson.

“With full descriptions of every car, and 40 high quality pictures showing the interior and exterior in detail, there’s no need to see the vehicle before taking delivery.”
 

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