Seat has struck a deal with UEFA to become the exclusive presenting sponsor for the Europa League.
The three-year deal marks the beginning of a massive drive to increase awareness of the brand all over Europe, and will see Seat gain exposure at more than 200 football matches each season between now and the end of the 2011-2012 competition.
Steve Robertson, head of marketing at Seat UK, said: “Sponsoring the UEFA Europa League is a great way to increase awareness of Seat with our target audience.
“This builds on the existing football sponsorships we have here in the UK with Aston Villa, Stoke City and the Scottish FA.
“Over the next three seasons we will use this opportunity not only through programme advertising sponsorship on ITV4 and Five, but also in promotional activity, to bring the association to life.”