Perrys has opened its new Kia dealership in Rotherham opposite the Parkgate Retail Park.

Kia and Perrys have both invested money in the four car showroom to bring it up to the South Korean brand’s corporate identity standards.

Darren Ardron, regional director for Perrys Kia, said: “We’ve been monitoring Kia’s recent growth and were delighted when we were offered the opportunity to represent the franchise for the South Yorkshire area.”

The dealership has a 70-strong team and will offer aftersales, accident repair, MoT and parts as well as new and used sales.

Ardron said the continuing demand for the Kia brand had been the driving factor behind the site opening.