Mazda is establishing a specialist network within its UK dealers for its Mazda3 MPS model which goes on sale on October 1.
The Mazda3 MPS Specialist Dealer Programme has been designed by the Japanese brand to give customers a more performance-orientated customer experience.
Each dealer will have a Mazda3 MPS demonstrator, two dedicated MPS sales staff, an MPS-branded area of the showroom, access to a priority new car ordering system and will be running frequent Mazda3 MPS customer events.
Mark Cameron, sales and marketing director, Mazda UK, said: “We believe a more specialised approach is required to successfully market this car and to exceed the expectations of both new and existing Mazda3 MPS customers.
“Our new ‘Mazda3 MPS Specialist Programme’ is creating a dealer network that will guarantee customers a premium retail experience dedicated to their particular model of choice.”
Eighty-nine of Mazda’s 157-strong dealer network will be Mazda3 MPS specialist dealers across the UK.
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