AM Online

Audi refreshes logo

Audi has subtly refreshed its logo for the first time since 1990.

Audi says the logo has been given a more “imposing 3D treatment” and dealers are expected to adopt the version of the logo eventually to meet corporate identity standards.

A spokesman from Audi told AM: “We will not be expecting dealers to immediately jettison their existing fixtures and completely overhaul in one fell swoop."

Audi said there would be cost implications in updating the branding but could not disclose further details.

The new Audi 2009 logo:

Audi 2009 logo

The old Audi 1990 logo:

Audi 1990 logo

 



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