Dany Bahar has been appointed as the new chief executive officer of Lotus.

Bahar will take up the role on October 1 and he replaces Mike Kimberley who retired in July.

Prior to this appointment, Bahar was senior vice president for commercial & brand at Ferrari. He was responsible for worldwide road car sales and aftersales, overall road car and F1 marketing activities, licensing, and merchandising.

Bahar said: “I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history.

“With the recent launch of the Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”