Peugeot will launch 14 new models worldwide between 2010 and 2012 and is planning to move from 10th in the world car market to 7th by 2015.
The French manufacturer has revealed its future plans following its rebrand with new logo and intent to be known as a “benchmark for style” as a manufacturer in the future.
Peugeot is investing in electric propulsion in the i0n and E-Vivacity scooter from 2010, a diesel hybrid in the 3008 from 2011, e-HDi (stop-start) on all diesel models from 2011 and plug-in diesel hybrid in 2012. The BB1 electric concept, the four seater all-electric car, has also been confirmed for production.
New mobility services
Peugeot will introduce Mu by Peugeot into Europe this year which allows customers to use a "top-up card" to book rental vehicles from their nearest dealer.
Along with its new logo, Peugeot’s brand message has now changed to "Motion & Emotion".