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AM holding its second AM Executive Breakfast Club

AM will be holding its second AM Executive Breakfast Club meeting at Simpson’s in the Strand on Friday, February 5.

We have once again sourced a guest speaker who will share best practice ideas and give bite-size nuggets of information that can be taken away and actively implemented in your business.

Mark Palmer, global brand director for Greens & Black's Organic Chocolate, will share his expertise on how to win new consumers by repositioning your existing brand and how to get the most from niche markets.

Mark is a brand marketing specialist who has driven sales upwards of 900% by successfully repositioning his brand. This, in turn, took a niche health food store brand into a premium global chocolate brand.

Mark was voted 2005 marketer of the year by the Marketing Society. From 2005-08 Green & Black's was voted the UK's coolest food brand by Superbrands.

Attendance to this Executive Breakfast Club meeting is exclusive to senior dealer group executives.


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