AM will be holding its second AM Executive Breakfast Club meeting at Simpson’s in the Strand on Friday, February 5.

We have once again sourced a guest speaker who will share best practice ideas and give bite-size nuggets of information that can be taken away and actively implemented in your business.

Mark Palmer, global brand director for Greens & Black's Organic Chocolate, will share his expertise on how to win new consumers by repositioning your existing brand and how to get the most from niche markets.

Mark is a brand marketing specialist who has driven sales upwards of 900% by successfully repositioning his brand. This, in turn, took a niche health food store brand into a premium global chocolate brand.

Mark was voted 2005 marketer of the year by the Marketing Society. From 2005-08 Green & Black's was voted the UK's coolest food brand by Superbrands.

Attendance to this Executive Breakfast Club meeting is exclusive to senior dealer group executives.