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PSA Retail and Vertu support Dealers Backing BEN

Vertu Motors and PSA Retail are the latest groups to demonstrate their commitment to supporting our industry BEN.

The two have signed up to support the Dealers Backing BEN initiative whereby groups agree to auction houses deducting £1 for BEN from every vehicle sold.

PSA Retail and Vertu join Sytner, Marshall, Ford Retail, Lookers and Pentagon in supporting Dealers Backing BEN.

Money raised from this initiative helps to support over 15,000 people from the automotive industry, many of who work or have worked in the retail sector.

Nigel Williams BEN’s commercial development manager said: “The response to Dealers Backing BEN has been magnificent and it isn’t just the major groups that are participating.

“Any dealer that sells cars through the auctions can support their industry charity through this simple and valuable initiative.”

The number of auctions who support the initiative is also growing with BCA, Manheim, Aston Barclay, Wilsons, Fleet and Eastbourne recently joined by Scottish Motor Auctions.

“Dealers Backing BEN has really captured the imagination of the retail sector” adds Williams. “However, we believe that the initiative is still only the tip of the iceberg and we’d like the opportunity to discuss enrolling in the initiative with all the retail dealers”

For more information on Dealers backing BEN contact Nigel Williams at or 07850 485836.

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