Matt Harrison will return to Toyota GB as its commercial director from January 1.
Harrison takes the former role of MD Jon Williams and arrives from Toyota Motor Europe, where he has held the position of director of Lexus Europe since 2008.
However he worked at Toyota GB from 2000 to 2005, first as general manager of vehicle marketing and then as marketing director, before heading to Toyota Motor Europe in 2005.
Harrison said, “I am looking forward to returning to a frontline sales and marketing role in such an important market.
"With new model introductions like the Verso S in 2011 and the benefits provided by Toyota’s new five year 100,000 mile manufacturer warranty, I am confident we can regain sales momentum and further strengthen our environmental leadership position."
Prior to joining Toyota, Harrison spent 10 years with Ford Motor Company in sales and marketing roles across its UK, European and global operations.