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Renault cuts its car range choice by 30%

Renault is simplifying its car range to reduce the number of versions by 30% for orders placed in 2011.

The manufacturer wants to make its offerings logical for customers to understand and choose from. 

Under project ‘Simplification’, the brand will refine the trim level structure for each model to comprise Expression, Dynamique Tomtom and GT Line Tomtom. Model derivatives such as Extreme, S, Privilege and Initiale will disappear.

It follows feedback from customers and used car analysts. Every model range is included in the programme except the Renaultsport line-up, which remains unaffected. Retail-focused limited editions will continue to be offered for peak sales periods and Gordini versions continue to be available as limited editions.

A spokesman said the greatly reduced number of versions, down by 30% overall, will undoubtedly allow showroom staff to guide customers better on suggested cars to meet their individual requirements. 

 “While for fleet decision-makers, the revised line-up, coupled with Renault’s reputation for producing economical cars with high levels of specification and, increasingly, good quality and residual values, should make the task of aligning models with car choice list bandings even easier,” he said.

In total, the number of versions across the Renault car range falls from 227 to 159. 

The three trim levels will each offer something different to customers. Expression becomes the value-for-money option. Dynamique Tomtom places the emphasis on more style and equipment including fully-integrated Carminat Tomtom sat-nav. GT Line Tomtom tops the range.

Martin Ward, manufacturer relationship manager at residual value experts CAP, said: “The old model range was too complicated and confusing. The new simplified model line-up is easy to understand, has been well thought through by Renault UK and will make it so much easier for both retail and fleet customers to order cars, and know what they are getting, and where it sits in the range. 

“Renault has made a bold decision, but one that will benefit them and their dealers in the short and long term.”

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