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Manheim secures deal with Fiat Direct

Manheim Auctions in Wimbledon has been selected by Fiat Direct for the remarketing of its part exchange vehicles following a trial involving several auction centres and companies.

The launch of Fiat Direct in Hayes, West London in 2009 resulted in the retail sales of more than 400 late plate Fiats in five months generating almost 100 part exchanges vehicles.

Mark Brown, general manager at Fiat Direct, said: "Having decided to adopt a policy of auction only disposal it was essential that we found an auction team and venue that could produce the best return on these sales."

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