Manheim is restructuring the three businesses that make up its Retail Services division, following a review of its consumer-facing brands.
All will now adopt the Manheim brand and will share common services including sales, marketing, human resources, finance and IT support.
From the beginning of March, Manheim Retail Services will comprise:
- Manheim Retail Marketing – formerly Portfolio Europe
- Manheim Lead Management – formerly e-GoodManners
- Manheim Aftersales Solutions – formerly Real Time Communications
The rebrand forms part of a strategy to integrate these previously separate businesses into a single joined-up entity.
John Simpson, Manheim Retail Services managing director, will head up the newly enlarged management board which also includes the current business heads of Alan Hazelhurst and Tim Baumfield.
Simpson said: “The products offered by the previously separate business entities are so closely linked that it makes so much sense to provide them through a single function.”
The restructure will mean a consolidation of customer contact points which Manheim believes will provide a more consistent approach to serving its dealer customers.
Manheim’s recently launched used car portal for consumers, Carmony, is not affected by these brand changes.